The missional church rejects the association of Christianity with American values and the association of the church with entertainment, marketing, and corporate business models. The missional church is reading both Scripture and culture with new eyes. It sees that what is determined by the Christian faith is more than being a good, upright citizen. It sees the church as something different from the smooth corporate model of business. This emerging church calls for honest, authentic faith that seeks to be church in the way of a more radical discipleship.
Robert Webber, Ancient-Future Evangelism, p. 129
Contrary to the perception of many critics of the "missional/emerging" Church, the motivation is not to make following Christ more comfortable. The motivation is to take discipleship seriously, to take Jesus seriously.
"Helping You Become the Person God Created You to Be"