Friday, April 28, 2006

Who do we serve?

Marcus Buckingham in his book, The One Thing You Need to Know, says that one of the four questions a leader must answer is Who do we serve? It has long been understood in marketing circles that when a company or organization tries to serve everyone they ultimately serve no one.

This can sometimes get tricky for a church.

Even the word “marketing” can
make the church seem shallow and mercenary. And there is a great temptation to let the tail wag the dog and to let the market determine the message.

But every mission must have a target audience. Even Jesus had a target audience! (Matthew 15:24).

Here’s another way to look at this same issue.

We’ve all heard the mantra that the customer is always right. In the church this usually results in trying to accommodate all the complainers and objectors. But some of them may need to be
invited to try a different church.

Here’s the irony, the more focused a church is on trying to reach a particular type of person, the more effective it will be in reaching people (even people not in its “target audience”).

Here’s my understanding of
who the Wesleyan Community Church has been called to serve.

Pastor Rod

“Helping you become the person God created you to be”

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