I have the key to reaching the world for Jesus: We ride the popularity wave of the iPod, iPhone and iTouch and market a reinvented iJesus.
The traditional Jesus is as dated as 8-track tapes. In today's world, even CDs are being replaced by mp3s. We need a Savior who is technologically savvy.
We've been doing cross-marketing for years, what with the John 3:16 guy in the end zone and athletes thanking Jesus for helping them to be successful. We just need to be more diligent. Maybe we could buy the naming rights to Wrigley Field. How does Jesus Saves Stadium sound?
Of course, we'll have to update our logo. The cross is iconic, but overdone. We need a fresh, new twist. Even Pepsi has updated their logo.
We need a cool Jesus, one that will boost consumer confidence and turn around our economy.
When it's just you and Jesus, you (the consumer) "invite him" (the product) "into your heart" (brand adoption) and "get saved" (consumer gratification).
If you feel like a used-car salesman talking about Jesus, the solution to the perceived lack of authenticity isn't a smoother pitch—it's a renewal of the church.
In a consumerist society, my identity comes from what I consume.
Spiritual consumers, therefore, will approach the church with the same narcissism they bring to other brands. What am I expressing about myself if I buy Brand Jesus? How will Christianity fulfill my vision for me?
Preaching and evangelism that focus on the benefits of becoming a Christian present a message not fundamentally different from commercial advertising about the existential benefits of this car or that soap.
We live in neighborhoods of single-family homes populated by people like us, go to church with people like us, consume media targeted at people like us, and shop with people like us. All of this makes us more reluctant to inhabit a world with people who are not like us.
If we treat the gospel like a commodity, can we fault nonbelievers for thinking that the cross is just another logo?
Spiritual consumers will come to Christianity as do window shoppers at a mall, wanting a spirituality tailor-made to their preferences.
Tyler focuses on evangelism, but consumerism is deeply embedded in North-American Christianity. It won't be long until we have Consumer Reports reviewing churches and rating the programs that they offer.